Copywriting Intake Form

Chris Sewell

Welcome Back

Let's get serious! I want to learn more about your products, your target prospects, and your goals. Get WORDY here! Please, no short one liners. I use this information to craft compelling copy. Help me to help you make lots of money.

This might take you 2-3 hours, so please block off some time to focus.

Client Intake Form

- Step 1 of 6

Name *

First

Last

Email *

Website / URL *

YouTube Channel / URL *

What are the demographics of your list? *

Age range? Male/Female ratio? Single/Married ratio? Liberal/Conservative ratio?

What are some identifiable traits of the people on your list? *

Genre of music? Celebrities they follow? YouTube influencers they respect? Sports figures they admire? Politicians they love/hate?

How much is each new subscriber worth in terms of revenue? *

What email service do you use? *

Aweber? Get response? Active Campaign? Something else?

If you could speak BLUNTLY to your target prospect, what would you say to them to motivate them to fix their problem(s)?

Fitness example: If you stop making lame excuses for being fat, stop blaming pregnancy for your sloppiness, and stop playing the victim card, I'm certain you could lose that extra 100lbs you gained since your marriage - and maybe your husband might want to f**k you again.

What mistakes, failures, and disasters in your life inspired you to create your products and business.? *

I use this stuff in copy so that your reader feels emotionally connected to you. Please be long winded here. 5-6 paragraphs for each.

What things has your target market tried to fix their problem(s)? *

What weak excuses have they given for why these solutions failed? *

Who do you NOT want buying your products or programs? *

These types of people will never get results

What FALSE beliefs do your prospects have about getting the results they want? *

What 5 major problem(s) does your product(s) solve? *

What is your target prospects 5 BIGGEST FEARS as to why they haven't purchased from you yet? *

What 5 things are your prospect most embarrassed about? *

What 5 things do your testimonials say about working with you or buying your products? *

What 5 problems are customers REALLY solving when they buy from you? *

What 5 phrases ignite the emotional buttons of your target prospect? *

Name 3 common mistakes your ideal prospects make that prevents them from getting results? *

You can name more if you like.

When your prospect finally achieves their desired result after using your program(s) or product(s), what do they experience each day? *

What’s the ONE THING customers need to achieve in order to feel that buying from you was worth it? *

Where can I find customer testimonials?

List urls or google doc links to customer testimonials

What do you think is absolutely CRIMINAL that your competitor's do, that you would never do? *

In what way(s) are your competitor's products (or programs) better than yours? *

Be honest here. I know it might be tempting to say your the best at everything. But, negatives can be spun into positives.

In what way are you solving the prospects problem that is different than your competitors? *

What’s an uncomfortable truth about your industry that no one else is willing to talk about? *