Are you a small business owner considering advertising on streaming services like Netflix, Hulu, or Amazon Prime? You’re not alone! A recent study found that over 60% of small businesses plan to advertise on streaming services next year.
But before you pull out your credit card, you should know a few things. In this post, we’ll explore the pros and cons of advertising on streaming services and answer some common questions small business owners have. Let’s get started!
Is OTT advertising worth the investment for small businesses?
It depends on the business goals. OTT advertising may be worth the investment if the business wants to increase brand awareness. However, OTT advertising may not be the best investment if they’re looking for a direct response from their target audience.
OTT advertising can be a great way to quickly and efficiently reach a large audience, but it’s important to tailor content to fit the format and platform used. Ensure that videos are engaging and informative and that you’re targeting the right audience with the right message.
Can streaming service ads target local audiences?
Yes, streaming service ads can target local audiences. One way to do this is by targeting viewers based on their IP address. Only people in a particular geographical location will see the ad.
Another way to target local audiences is by using cookie-based targeting. This allows advertisers to target ads to users who have previously visited similar websites.
Is streaming service advertising affordable?
Firms can use influencers to promote their brand on streaming services. This is a more affordable option and can be just as effective (if not more) than traditional advertising. The firm needs to find influencers with a following that aligns with its target audience. Once they’ve found them, the company can work out an agreement in which they promote the firm’s brand.
As consumers cancel cable plans, shifting to streaming services, will small businesses be left in the dust?
As more and more consumers shift to streaming services like Netflix and Hulu, small businesses may start to feel the pinch. After all, why buy a DVD when you can stream your favorite movie or TV show instead?
However, it’s important to remember that small businesses continuously adapt to change. Just as DVD stores had to adapt when streaming became popular, they’ll also find ways to adjust to this new landscape. For example, many small businesses are now offering their products and services online so customers can access them from anywhere in the world.
Streaming services are a great way to reach a large audience with your advertising. If you’re looking for a way to increase awareness of your small business, consider advertising on streaming services.
